Saturday, March 13, 2010

Betrayed By Cheerios

This is just wrong.  Cheerios and chocolate.

I struggle each day to keep sugary things, candies, and chocolates away from my children and then this comes out.

I'm just hoping that they don't see it.  I don't want to have to explain why they can't have their favorite cereal (the real one, with no extra colors or sugars) and their favorite (and occasional) treat cannot, under any circumstances, become their breakfast.

I know how this goes, eventually they will be exposed to it and once they have it, it will be so hard to go back to a time when they had no idea what it tasted like.  That's what happened with chocolate milk.  I was able to keep my children from having any chocolate milk until my son was four and a half years old.  Then one day at a friend's house the other kids were having it and they got it and the rest is history.  I was OK with that because I was there to make that decision and thought it was the right time. 

I'm not opposed to chocolate milk, cookies, ice cream or any other treat, per se, and I support a free market economy but I find it so offensive when cereal companies or any other food companies that primarily market to children, create products that even the most lenient of parents would find completely inappropriate.


  1. This is why I have quit buying most cereals and/or taking my child to the grocery store with me...

  2. Honestly - most cereal has so little nutritional value (regardless of that big "great source of Vitamin D!" banners). It astounds me that entire supermarket aisles are devoted to cereal.

  3. Oh boy. I haven't seen these in our stores yet, but it sure makes me sad. Blech.

  4. But it's made with Real Cocoa! I love how that's emphasized in the box as if that's a good thing??? A parent might as well hand their child a bowl of M&Ms for breakfast. It probably has about the same nutritional content! Most cereal is too sweet for me to eat. Even Honey Nut Cheerios are overkill on the sugar. Plus if I'm going to have chocolate it's going to be an actual piece of chocolate. Good chocolate. Not a bowl of nasty cereal flavored like chocolate.

  5. I'm with Shelley. Especially now that Cadbury minieggs are back on the shelves. I feel sorry for kids who get served this - and shame on Cheerios is right!!

  6. I am so with you on this, and while shopping in Wal-Mart, they have tv's playing talking about how Chocolate Cheerios are nutritious, sure they are just like Froot Loops!