This is just wrong. Cheerios and chocolate.
I struggle each day to keep sugary things, candies, and chocolates away from my children and then this comes out.
I'm just hoping that they don't see it. I don't want to have to explain why they can't have their favorite cereal (the real one, with no extra colors or sugars) and their favorite (and occasional) treat cannot, under any circumstances, become their breakfast.
I know how this goes, eventually they will be exposed to it and once they have it, it will be so hard to go back to a time when they had no idea what it tasted like. That's what happened with chocolate milk. I was able to keep my children from having any chocolate milk until my son was four and a half years old. Then one day at a friend's house the other kids were having it and they got it and the rest is history. I was OK with that because I was there to make that decision and thought it was the right time.
I'm not opposed to chocolate milk, cookies, ice cream or any other treat, per se, and I support a free market economy but I find it so offensive when cereal companies or any other food companies that primarily market to children, create products that even the most lenient of parents would find completely inappropriate.